Business Research

To gain knowledge into brand position in the market, we provide branding and positioning research with emphasis on brand and equity building. Study areas covers corporate image, brand identity, brand positioning and continuous monitoring of the brand health.

We do this by delving into the brand benefits, values and personality. Measurable and Insightsful data are provided for strategic direction for brand building and positioning. Services are:

  • Corporate image / identity study
  • Positioning / re-positioning study
  • Brand health / equity monitoring