Market research should be carried out when you start your business, before launching a new product or service and whenever an unforeseen threat or opportunity arises. The process of SWOT analysis (strengths, weaknesses, opportunities, threats) may be useful to help you focus your thinking.

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The time needed for primary research, where respondents are asked a series of questions, depends on the scale of the project (the sample size) and the method employed (i.e. using an camille market insight agency). As a guide, your minimum sample size should be at least 10% of your customer base.
Many small businesses can get useful results in a week or two.

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Research methods are like tools in a toolbox, each more suited to one task than another. So you need to speak with us to better prescribe the best method for you.

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DIY research costs time, not money but a marketing research agent like us will give you best and affordable price with quality service. All our projects are managed by professionals from start to finish.

We work closely with our clients to ensure we deliver precisely what they want.

Camille takes quality seriously. Our commitment to quality affects everything we do - from identifying and devising research programmes, right through to the final recommendations and beyond.

When you are reasonably certain you know what customers think and how they are likely to react, go ahead. As a final check, ask yourself three questions.

• Was your sample size adequate?
• Are you sure your respondents were not led by the questions or the way they were asked?
• Are you sure nothing has happened since the survey to alter the situation?

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