Case Studies
Research built around the questions that mattered. A look at how we have helped organisations make better-informed decisions.
Laundry & Beauty Soap Behaviour Among Low-Income Housewives
Understanding the real barriers, habits, and unmet needs of DE/LSM 1–3 housewives in Lagos and Kano — through 20 in-home visits that revealed what no survey could.
Fragrance Concept Testing Across a Four-Category Product Launch
Before a major product launch, our client needed to know exactly which fragrance profiles Nigerian consumers would love — across dish wash, bar soap, laundry, and petroleum jelly. Blind sniff tests across 8 FGDs gave them definitive answers.
Consumer Savings Behaviour & Mobile App Adoption Study
A mobile savings startup needed to understand Nigeria's deeply rooted savings culture — and how to earn the trust of 118 million unbanked consumers. Two Lagos FGDs among SME owners mapped the full picture.
Brand Performance & Competitive Benchmarking Across Five Categories
A multi-category FMCG client needed to know where its brands were winning, where they were losing ground, and exactly what it would take to close the gaps — across Corn Flakes, Cooking Oil, Poultry Feeds, Fish Feeds, and Dog Food.
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